Meanwhile, in 1961, the Frito Company had merged with the H.W. Lay Company to become Frito-Lay, Inc. Warren Brown, the youngest of three siblings, saw this as an opportunity to position Popped-Right as a strategic supplier to regional potato chip manufacturers. Knowing these regional “chippers,” as they were called, would struggle to compete with Frito-Lay’s full line of potato chips and corn-based snacks, Warren approached chippers across the Midwest and along the East coast with a bold idea. Popped-Right would manufacture and package a full line of corn-based snacks under the chippers’ own brands, thus enabling them to go to market with a complete line of salty snacks. The idea took hold, and Popped-Right’s snack sales began to soar.